Search engine optimization (SEO) is the process of improving the ranking of a website or a web page in search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of traffic to a website from search engines.
There are several techniques that can be used to improve a website's ranking in search engines. These include using keywords in the website's content, creating high-quality backlinks from other websites, and optimizing the website's structure and code.
SEO is important because it helps to make a website more visible to search engines and, therefore, to users. This is especially important for small businesses, because it can help them to compete with larger companies by making their website more visible in search results. It can also help to increase the credibility and trustworthiness of a website, which is important for building a strong online presence.